Vida newspaper, also called Vida Today, amplified the voices and concerns of the Chicana/o/x and other marginalized communities at Loyola Marymount University from the early 1970s until the late 1990s. Published by the university chapter of El Movimiento Estudiantil Chicano de Aztlán (M.E.Ch.A.) and moderated by the Department of Chicano Studies, the publication covered critical local, national, and international events impacting the Chicano/a/x community. It provided student journalists a platform to connect with over 2,000 readers across Los Angeles. Contributors to Vida informed their readership about the Coors Boycott and United Farm Workers strike on Delano grapes, U.S. interventionism in Latin and South America, income equality and workers' rights, bilingual-bicultural education and first-generation university student experiences, as well as the impact of developments in regards to affirmative action and immigration policy. Vida valued creative expression and published student submitted poetry in most issues. 

During the 1980s, Vida expanded to publish the Vida newsletter in addition to the Vida newspaper. The newsletter spotlighted campus events offered by Chicano Latino Student Services organizations, scholarships, internships, and news of particular interest to Chicana/o/x students. 

In 1994, Vida transitioned from a monthly newspaper and newsletter to a literary magazine published twice a semester to promote multiculturalism and inclusivity within the Loyola Marymount University campus community. Submissions included articles, drawings, poems, and announcements of campus events, with a section devoted to events sponsored by organizations within the Chicano Latino Student Services (CLSS).  

The William H. Hannon Library is grateful for the support from the Bill Hannon Foundation that made possible the digitization of the Vida collection.