DIGIDAY+ MEMBER EXCLUSIVES
The rapid churn of digital culture amplifies both the benefits and risks of engaging with influencers, forcing marketers to confront long-avoided questions with fresh urgency — inside and outside the manosphere.
The Trump presidency
Marketing Briefing: Harris, Trump recognize power of creators as agencies advise pausing content as election nears
As creators have become more important for politicians, marketers and agency execs have to navigate the ripple effects of that shift, namely that it’s more likely for creators to be talking about politics or sharing political views in some way, especially in the coming week.
Where Kamala Harris and Donald Trump stand on big tech issues
The next U.S. president is going to have a tough job of reining in social media companies’ dominance and power enough to satisfy lawmakers and users, while still encouraging free speech, privacy and innovation.
Platforms struggle with misinformation and exploitation amid Trump assassination attempt
The assassination attempt on former President Donald Trump starkly highlights the razor-thin line between profit and ethics that platforms are precariously tightrope-walking as the presidential race heats up.
Google keeps cookies in Chrome
Media
Inside Dow Jones’s AI governance strategy, with Ingrid Verschuren
During the Digiday Publishing Summit Europe, Dow Jones’s evp of data and AI detailed the role that the publisher’s AI steering committee plays in its use of generative AI technologies.
Election Day tensions so high some employers grant remote work week
Four in 10 managers will have staff work remotely during election week, according to a new survey from ResumeBuilder among over 1,000 U.S.-based managers.
A look at the publisher quandary over ad curation
At a Digiday Summit, publishers confront the fine line between revenue and oversight.
This editorial package from Digiday will help marketers navigate the phase-out of the third-party cookie in Google Chrome browsers.
Marketing
Netflix’s gaming arm hopes ‘Squid Game’ adaptation will validate its mobile approach
The real test for Netflix’s gaming push could be coming as soon as next month. The second season of “Squid Game” comes out on December 26, and Netflix has announced that its official video game adaptation, “Squid Game: Unleashed,” will be rolling out at the same time.
Marketing Briefing: What recent earnings for P&G, Unilever and Coke say about where the industry is headed
We read the corporate tea leaves to decipher some of the marketing trends and potential headwinds that executives at Unilever, Procter & Gamble and The Coca-Cola Company detailed during their earnings calls.
Why Roblox’s Clip It is using its billion-view moment to launch an ad product
The user experience of “Clip It” is similar to that of platforms such as TikTok and YouTube Shorts, allowing Roblox users to view, create and share short-form videos of their in-game avatars. Since launching in March 2024, it has rapidly become one of the most popular experiences on Roblox.
Future of TV
Future of TV Briefing: A Q&A with MSNBC’s Rashida Jones
This week’s Future of TV Briefing features a conversation with MSNBC president Rashida Jones about how the TV news network’s digital strategy has evolved this year and how that figures into its Election Day coverage plans.
Future of TV Briefing: Inside The Wall Street Journal’s video-based approach to this year’s election coverage
This week’s Future of TV Briefing looks at how The Wall Street Journal is using video to cover this year’s U.S. presidential election.
Why retailers like Kroger & Walmart are adding streaming services to their membership programs
More retail membership programs are adding streaming services like Disney+ and Paramount+ as an additional perk, but experts say there are more reasons behind doing so than just adding value to Kroger Boost or Walmart+.
Media Buying
How AI shaped the 2024 election: From ad strategy to voter sentiment analysis
With Election Day here, it’s worth taking a look at some of the ways ad-tech firms, political startups and political agencies have used LLMs and machine learning.
Presidential ads mark a divide as both candidates spend big in battleground states
Election Day is here, and new ad spending data reveals the intense and targeted push seen in swing states as campaigns for Vice President Kamala Harris and former President Donald Trump delivered last-minute messaging.
Google is getting in on the latest ad tech craze: curation
The announcement underlines the latest skirmishes in ad tech.
Podcasts
Research
New AI tools intended to streamline hiring processes are actually making the process a whole lot messier today, workplace experts say.
New AI tools intended to streamline hiring processes are actually making the process a whole lot messier today, workplace experts say.
“When you’re in a category business, you have to think about all the channels that are open to you,” Scanlan said. Naadam has done private label and wholesale and sold through platforms like QVC. Now, Naadam is doing its first diffusion line, a collection sold at Kohl’s for as low as $79.
“When you’re in a category business, you have to think about all the channels that are open to you,” Scanlan said. Naadam has done private label and wholesale and sold through platforms like QVC. Now, Naadam is doing its first diffusion line, a collection sold at Kohl’s for as low as $79.
Early and late-stage retail startups are crowdfunding their way to their next product launch, as they navigate a dry fundraising climate.
Early and late-stage retail startups are crowdfunding their way to their next product launch, as they navigate a dry fundraising climate.