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"A relook at the mobile advertising landscape: What are the new consumer ..."

Bastiantama Iva Adeline et al. (2023)

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DOI: 10.1016/J.TELE.2023.101953

access: closed

type: Journal Article

metadata version: 2023-06-26

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  - https://dblp.org/rec/journals/tele/AdelineKTLCO23
Bastiantama Iva Adeline, Hamada Nesya Natalie Kay, Garry Wei-Han Tan, Pei-San Lo, Lee Yen Chaw, Keng-Boon Ooi:
A relook at the mobile advertising landscape: What are the new consumer expectations in the retailing industry? Telematics Informatics 79: 101953 (2023)

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