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"Modeling Competition and Its Impact on Paid-Search Advertising."

Sha Yang, Shijie Lu, Xianghua Lu (2014)

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DOI: 10.1287/MKSC.2013.0812

access: closed

type: Journal Article

metadata version: 2020-05-14

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Sha Yang, Shijie Lu, Xianghua Lu:
Modeling Competition and Its Impact on Paid-Search Advertising. Mark. Sci. 33(1): 134-153 (2014)

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