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"Editorial - The Science-to-Practice Initiative: Getting New Marketing ..."

Preyas S. Desai et al. (2012)

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DOI: 10.1287/MKSC.1110.0697

access: closed

type: Journal Article

metadata version: 2020-05-14

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Preyas S. Desai, David Bell, Gary L. Lilien, David Soberman:
Editorial - The Science-to-Practice Initiative: Getting New Marketing Science Thinking into the Real World. Mark. Sci. 31(1): 1-3 (2012)

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