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"Optimal Advertising and Promotion Budgets in Dynamic Markets with Brand ..."

S. Sriram, Manohar U. Kalwani (2007)

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DOI: 10.1287/MNSC.1060.0604

access: closed

type: Journal Article

metadata version: 2020-06-30

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  - https://dblp.org/rec/journals/mansci/SriramK07
S. Sriram, Manohar U. Kalwani:
Optimal Advertising and Promotion Budgets in Dynamic Markets with Brand Equity as a Mediating Variable. Manag. Sci. 53(1): 46-60 (2007)

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