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"Optimal Feature Advertising Design Under Competitive Clutter."

Rik Pieters, Michel Wedel, Jie Zhang (2007)

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DOI: 10.1287/MNSC.1070.0732

access: closed

type: Journal Article

metadata version: 2020-06-30

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  - journals/mansci/PietersWZ07
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  - https://dblp.org/rec/journals/mansci/PietersWZ07
Rik Pieters, Michel Wedel, Jie Zhang:
Optimal Feature Advertising Design Under Competitive Clutter. Manag. Sci. 53(11): 1815-1828 (2007)

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