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"A Simultaneous Model of Consumer Brand Choice and Negotiated Price."

Yuxin Chen, Sha Yang, Ying Zhao (2008)

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DOI: 10.1287/MNSC.1070.0815

access: closed

type: Journal Article

metadata version: 2020-06-30

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  dblp key:
  - journals/mansci/ChenYZ08
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  - https://dblp.org/rec/journals/mansci/ChenYZ08
Yuxin Chen, Sha Yang, Ying Zhao:
A Simultaneous Model of Consumer Brand Choice and Negotiated Price. Manag. Sci. 54(3): 538-549 (2008)

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