default search action

combined dblp search
author search
venue search
publication search

ask others

"Analysing consumer segments to budget for loyalty and promotion programmes ..."

H.-Y. Tsao, Leyland F. Pitt, C. Campbell (2010)

> Home

Details and statistics

DOI: 10.1057/JORS.2009.117

access: closed

type: Journal Article

metadata version: 2024-05-14

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - journals/jors/TsaoPC10
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/jors/TsaoPC10
H.-Y. Tsao, Leyland F. Pitt, C. Campbell:
Analysing consumer segments to budget for loyalty and promotion programmes and maximize market share. J. Oper. Res. Soc. 61(10): 1523-1529 (2010)

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.