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"Research Note - The Impact of External Word-of-Mouth Sources on Retailer ..."

Bin Gu, JaeHong Park, Prabhudev Konana (2012)

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DOI: 10.1287/ISRE.1100.0343

access: closed

type: Journal Article

metadata version: 2022-01-18

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Bin Gu, JaeHong Park, Prabhudev Konana:
Research Note - The Impact of External Word-of-Mouth Sources on Retailer Sales of High-Involvement Products. Inf. Syst. Res. 23(1): 182-196 (2012)

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