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"Determinants of Influencer Credibility and Platform Credibility to ..."

Anshu Rani et al. (2022)

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DOI: 10.4018/IJOM.299399

access: open

type: Journal Article

metadata version: 2022-10-24

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  dblp key:
  - journals/ijom/RaniRBJ22
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  - https://dblp.org/rec/journals/ijom/RaniRBJ22
Anshu Rani, Arijit Roy, Maria Boaler, Itam Urmila Jagadeeswari:
Determinants of Influencer Credibility and Platform Credibility to Understand the Effectiveness of Indian Fashion Influencers. Int. J. Online Mark. 12(1): 1-16 (2022)

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