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"The impact of interaction between R&D and marketing on new product ..."

Haiyang Li, Kwaku Atuahene-Gima (2001)

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DOI: 10.1504/IJTM.2001.002902

access: closed

type: Journal Article

metadata version: 2020-05-22

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Haiyang Li, Kwaku Atuahene-Gima:
The impact of interaction between R&D and marketing on new product performance: an empirical analysis of Chinese high technology firms. Int. J. Technol. Manag. 21(1/2): 61-75 (2001)

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