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"The effect of advertising strategies on a short video platform: evidence ..."

Lin Yuan, Hao Xia, Qiang Ye (2022)

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DOI: 10.1108/IMDS-12-2021-0754

access: closed

type: Journal Article

metadata version: 2022-09-10

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Lin Yuan, Hao Xia, Qiang Ye:
The effect of advertising strategies on a short video platform: evidence from TikTok. Ind. Manag. Data Syst. 122(8): 1956-1974 (2022)

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