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"The impact of channel integration on consumer responses in omni-channel ..."

Min Zhang et al. (2018)

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DOI: 10.1016/J.ELERAP.2018.02.002

access: closed

type: Journal Article

metadata version: 2025-02-12

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Min Zhang, Chengshang Ren, G. Alan Wang, Zhen He:
The impact of channel integration on consumer responses in omni-channel retailing: The mediating effect of consumer empowerment. Electron. Commer. Res. Appl. 28: 181-193 (2018)

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