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"The personalization privacy paradox: An exploratory study of decision ..."

Heng Xu et al. (2011)

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DOI: 10.1016/J.DSS.2010.11.017

access: closed

type: Journal Article

metadata version: 2023-03-27

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Heng Xu, Xin (Robert) Luo, John M. Carroll, Mary Beth Rosson:
The personalization privacy paradox: An exploratory study of decision making process for location-aware marketing. Decis. Support Syst. 51(1): 42-52 (2011)

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