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"Mining Customer Value: From Association Rules to Direct Marketing."

Ke Wang et al. (2005)

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DOI: 10.1007/S10618-005-1355-X

access: closed

type: Journal Article

metadata version: 2019-06-02

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  - journals/datamine/WangZYY05
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  - https://dblp.org/rec/journals/datamine/WangZYY05
Ke Wang, Senqiang Zhou, Qiang Yang, Jack Man Shun Yeung:
Mining Customer Value: From Association Rules to Direct Marketing. Data Min. Knowl. Discov. 11(1): 57-79 (2005)

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