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"Exploring How the Application of Live-Streaming in E-Commerce Influences ..."

Dawei Zhao, Jing Yang, Cong Zhao (2024)

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DOI: 10.1109/ACCESS.2024.3432869

access: open

type: Journal Article

metadata version: 2024-08-22

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Dawei Zhao, Jing Yang, Cong Zhao:
Exploring How the Application of Live-Streaming in E-Commerce Influences Consumers' Trust-Building. IEEE Access 12: 102649-102659 (2024)

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