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"The Impact of Corporate response Strategies to Negative Online Word of ..."

Vahideh Baradaran Rafiee, Kathy Ning Shen (2016)

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DOI: —

access: closed

type: Conference or Workshop Paper

metadata version: 2016-11-08

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  dblp key:
  - conf/pacis/RafieeS16
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  persistent URL:
  - https://dblp.org/rec/conf/pacis/RafieeS16
Vahideh Baradaran Rafiee, Kathy Ning Shen:
The Impact of Corporate response Strategies to Negative Online Word of Mouth on Complainers' Brand attitude. PACIS 2016: 292

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