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"Evaluating Online Review Helpfulness Based on Elaboration Likelihood ..."

Boying Li et al. (2017)

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DOI: —

access: closed

type: Conference or Workshop Paper

metadata version: 2017-09-15

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  dblp key:
  - conf/pacis/LiHGCP17
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  persistent URL:
  - https://dblp.org/rec/conf/pacis/LiHGCP17
Boying Li, Fangfang Hou, Zhengzhi Guan, Alain Yee-Loong Chong, Xiaodie Pu:
Evaluating Online Review Helpfulness Based on Elaboration Likelihood Model: the Moderating Role of Readability. PACIS 2017: 257

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