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"Why Consumers Need Diversity? Understanding Consumers' Multiple Usage of ..."

Yingying Hu et al. (2017)

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DOI: —

access: closed

type: Conference or Workshop Paper

metadata version: 2017-09-15

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  - electronic edition @ aisnet.org
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  dblp key:
  - conf/pacis/HuZZT17
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  persistent URL:
  - https://dblp.org/rec/conf/pacis/HuZZT17
Yingying Hu, Ling Zhao, Dongdong Zou, Min Teng:
Why Consumers Need Diversity? Understanding Consumers' Multiple Usage of Competing Mobile Applications from a Variety-seeking Perspective. PACIS 2017: 167

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