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"eCRM Technologies, Capabilities and SME Performance Benefits."
Yulin Fang et al. (2008)
- Yulin Fang, Paul Harrigan, Andreas Schroeder, Israr Qureshi, Patrick Ibbotson, Elaine Ramsey, Darren B. Meister:
eCRM Technologies, Capabilities and SME Performance Benefits. PACIS 2008: 54
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