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"Understanding social media marketing: a case study on topics, categories ..."

Irena Pletikosa Cvijikj, Florian Michahelles (2011)

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DOI: 10.1145/2181037.2181066

access: closed

type: Conference or Workshop Paper

metadata version: 2018-11-06

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  - conf/mindtrek/CvijikjM11
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  - https://dblp.org/rec/conf/mindtrek/CvijikjM11
Irena Pletikosa Cvijikj, Florian Michahelles:
Understanding social media marketing: a case study on topics, categories and sentiment on a Facebook brand page. MindTrek 2011: 175-182

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