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"Can Television Advertising Impact Be Measured on the Web? Web Spike ..."

Brendan Kitts et al. (2014)

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DOI: 10.1145/2648584.2648591

access: closed

type: Conference or Workshop Paper

metadata version: 2018-11-06

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  - conf/kdd/KittsBALLBSSW14
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  - https://dblp.org/rec/conf/kdd/KittsBALLBSSW14
Brendan Kitts, Michael Bardaro, Dyng Au, Al Lee, Sawin Lee, Jon Borchardt, Craig Schwartz, John Sobieski, John Wadsworth-Drake:
Can Television Advertising Impact Be Measured on the Web? Web Spike Response as a Possible Conversion Tracking System for Television. ADKDD@KDD 2014: 7:1-7:9

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