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"The Impact of Visual and Background Music Congruity On Media Commercial's ..."

Chandan Sarkar (2010)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2010-12-09

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  dblp key:
  - conf/ike/Sarkar10
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  persistent URL:
  - https://dblp.org/rec/conf/ike/Sarkar10
Chandan Sarkar:
The Impact of Visual and Background Music Congruity On Media Commercial's Information Effectiveness. IKE 2010: 120-126

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