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"Experiencing Products Virtually: The Role of Vividness and Interactivity ..."

Sascha Steinmann, Thomas Kilian, Daniel Brylla (2014)

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DOI: —

access: closed

type: Conference or Workshop Paper

metadata version: 2015-03-24

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  dblp key:
  - conf/icis/SteinmannKB14
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  persistent URL:
  - https://dblp.org/rec/conf/icis/SteinmannKB14
Sascha Steinmann, Thomas Kilian, Daniel Brylla:
Experiencing Products Virtually: The Role of Vividness and Interactivity in Influencing Mental Imagery and User Reactions. ICIS 2014

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