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"Understanding users' switching behavior of hypermarket marketing methods: ..."

Chia-Wen Tsai, Kuo Cheng Chung (2020)

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DOI: 10.1145/3440943.3444349

access: closed

type: Conference or Workshop Paper

metadata version: 2021-09-29

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Chia-Wen Tsai, Kuo Cheng Chung:
Understanding users' switching behavior of hypermarket marketing methods: An empirical study from the perspective of push-pull-mooring framework. ICEA 2020: 19:1-19:2

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