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"Similarity attraction effects in mobile advertisement: Interaction between ..."

Hongseok Lee et al. (2012)

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DOI: 10.1109/ICOIN.2012.6164429

access: closed

type: Conference or Workshop Paper

metadata version: 2023-03-23

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  - https://dblp.org/rec/conf/icoin/LeeLLC12
Hongseok Lee, Kang-Woo Lee, Kwan Min Lee, Hyunseung Choo:
Similarity attraction effects in mobile advertisement: Interaction between user personality and advertisement personality. ICOIN 2012: 506-511

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