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"Determining Consumer Engagement in Word-of-Mouth: Trust and Network Ties ..."

Patrick Mikalef et al. (2017)

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DOI: 10.1007/978-3-319-68557-1_31

access: closed

type: Conference or Workshop Paper

metadata version: 2023-03-21

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  dblp key:
  - conf/i3e/MikalefPGS17
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  - https://dblp.org/rec/conf/i3e/MikalefPGS17
Patrick Mikalef, Ilias O. Pappas, Michail N. Giannakos, Kshitij Sharma:
Determining Consumer Engagement in Word-of-Mouth: Trust and Network Ties in a Social Commerce Setting. I3E 2017: 351-362

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