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"Care About Your Customer: A Use and Gratification Study Regarding ..."

Patrick Cornelissen, Robin Effing, Ton A. M. Spil (2019)

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DOI: 10.1007/978-3-030-29374-1_2

access: closed

type: Conference or Workshop Paper

metadata version: 2019-09-09

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  dblp key:
  - conf/i3e/CornelissenES19
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  - https://dblp.org/rec/conf/i3e/CornelissenES19
Patrick Cornelissen, Robin Effing, Ton A. M. Spil:
Care About Your Customer: A Use and Gratification Study Regarding Co-creation and Customer Engagement on Facebook. I3E 2019: 13-24

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