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"Effects of Social Distance and Matching Message Orientation on Consumers' ..."

Lu Yang, Jin Chen, Bernard C. Y. Tan (2014)

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DOI: 10.1007/978-3-319-07293-7_76

access: closed

type: Conference or Workshop Paper

metadata version: 2023-01-10

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Lu Yang, Jin Chen, Bernard C. Y. Tan:
Effects of Social Distance and Matching Message Orientation on Consumers' Product Evaluation. HCI (18) 2014: 787-797

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