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"Effectiveness of Banner Ads: An Eye Tracking and Facial Expression Analysis."

Thanh-An Nguyen et al. (2020)

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DOI: 10.1007/978-3-030-50341-3_34

access: closed

type: Conference or Workshop Paper

metadata version: 2020-07-15

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  dblp key:
  - conf/hci/NguyenCLSF20
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  - https://dblp.org/rec/conf/hci/NguyenCLSF20
Thanh-An Nguyen, Constantinos K. Coursaris, Pierre-Majorique Léger, Sylvain Sénécal, Marc Fredette:
Effectiveness of Banner Ads: An Eye Tracking and Facial Expression Analysis. HCI (24) 2020: 445-455

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