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"Transforming Branding Strategies from Product to Service: A Case Study ..."

Yin Liang, Han Han, Davide Fassi (2016)

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DOI: 10.1007/978-3-319-40093-8_74

access: closed

type: Conference or Workshop Paper

metadata version: 2018-11-02

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Yin Liang, Han Han, Davide Fassi:
Transforming Branding Strategies from Product to Service: A Case Study About Yangshan Tourism Branding. HCI (11) 2016: 752-760

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