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"Application of Emotion-Based Design in Brand Communication - Taking KFC as ..."

Xiaoning Jiang, Fan Zhang (2021)

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DOI: 10.1007/978-3-030-80094-9_58

access: closed

type: Conference or Workshop Paper

metadata version: 2021-08-25

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  - conf/ahfe/JiangZ21
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Xiaoning Jiang, Fan Zhang:
Application of Emotion-Based Design in Brand Communication - Taking KFC as an Example. AHFE (18) 2021: 490-497

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