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"Marketing campaign evaluation in targeted display advertising."

Joel Barajas et al. (2012)

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DOI: 10.1145/2351356.2351361

access: closed

type: Conference or Workshop Paper

metadata version: 2023-12-20

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  dblp key:
  - conf/adkdd/BarajasKA0HA12
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  - https://dblp.org/rec/conf/adkdd/BarajasKA0HA12
Joel Barajas, Jaimie Kwon, Ram Akella, Aaron Flores, Marius Holtan, Victor Andrei:
Marketing campaign evaluation in targeted display advertising. AdKDD@KDD 2012: 5:1-5:7

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