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"Efficient online ad serving in a display advertising exchange."

Kevin J. Lang et al. (2011)

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DOI: 10.1145/1935826.1935879

access: closed

type: Conference or Workshop Paper

metadata version: 2018-11-06

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  dblp key:
  - conf/wsdm/LangDJGDGJSBBNS11
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  - https://dblp.org/rec/conf/wsdm/LangDJGDGJSBBNS11
Kevin J. Lang, Joaquin Delgado, Dongming Jiang, Bhaskar Ghosh, Shirshanka Das, Amita Gajewar, Swaroop Jagadish, Arathi Seshan, Chavdar Botev, Michael Ortega-Binderberger, Sunil Nagaraj, Raymie Stata:
Efficient online ad serving in a display advertising exchange. WSDM 2011: 307-316

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