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"What's the Role of Mega Influencers in Live Streaming Commerce? - A ..."

Honglong Wang, Guoxin Li, Shaohui Wu (2022)

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DOI: —

access: closed

type: Conference or Workshop Paper

metadata version: 2023-06-15

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  dblp key:
  - conf/whiceb/WangLW22
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  - https://dblp.org/rec/conf/whiceb/WangLW22
Honglong Wang, Guoxin Li, Shaohui Wu:
What's the Role of Mega Influencers in Live Streaming Commerce? - A Natural Experiment. WHICEB 2022: 8

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