90s sportswear

Just about every fashion trend nowadays is some sort of revival of a trend from previous decades, so it should be no surprise that we have another 90s-inspired trend on the come up. Whatever you wanna call it: vintage sportswear, 90s athleisure, or even, as Vogue calls it, sport couture - this comfy

Gwen Stefani's matching warmup suit in the early '00s.

1980 US Nike clothing advert.

90's & 80's branded vintage streetwear sport clothing online store for men & women. Instagram @hot.milk.vintage

These adidas catalogue pages from 1976 are a confusing affair, as one alternates between laughing at how dated items look - understandably - bemoaning

Melbourne’s vintage clothing stores are being digitised and with them the best of 90’s sportswear is now available online. For the first time in recent history vintage fashion may actually overtake fast fashion in popularity. This is in no small part thanks to the revival of 90’s sportswear, the kind that takes us back to early episodes of Dawson’s Creek, basketball legends like Michael Jordan and even the street style of the late Princess Diana. Comfort is cool again but with many vintage…

I present to you the fashion pages from the 1980 Montgomery Ward Spring/Summer catalog. Herein you will find roller-disco fashions for kids, a denim overload, polyester spaghetti strap disco apparel and, of course, and abundance of male models who think they look intensely cool, but actually look ridiculous nearly forty years later. 1980 was a … Continue reading "Roller-Disco Jackets & Polyester Slacks: The 1980 Montgomery Ward Catalog"