Rum photography bottle

The Havana Club Clásico 1934 x AMPARO Cocktail Courier kit celebrates the story of the Real Havana Club through the relaunch of The Amparo Experience, now available on Instagram. The kit is composed by the signature cocktail Havana Club Clásico 1934, a modernized take on the classic Rum Manhattan.

Photography, Art Direction, Advertising, Capture one Pro, Adobe Photoshop, Sony A7R III, Broncolor, Maxon Cinema 4D, Redshift Render

Justin Zucco is a Western Massachusetts freelance graphic designer specializing in logo design, brand identity, website design and content creation.

Task: Our task was to develop the label design for Professore rum. It had to attract attention and make the product distinguishable within its range. Conceptually, the design solution had to bring the product closer to the “premium” category. At the same time, it was important to win the trust of the medium-segment consumers, whom the product targets.

Project M Plus channeled the spirit of the Caribbean in order to create the packaging for Atlantico Rum. “Project M Plus, a Los Angeles based branding agency, brought to life the vibrancy of island life for Atlantico Rum with a rebrand that includes identity, all new bottle designs, and website. ‘I couldn’t be happier,’ says […]

Photography of Ninefold Rum packaging design.

Most photographers know the basics to good product photos – using a tripod, setting your camera to the widest aperture, using a white background, creating an out-of-focus background, and more. But wha...

Non commissioned work