Buchanans whisky

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Buchanan’s Whisky gets an Elegant and Edgy Redesign | Dieline - Design, Branding & Packaging Inspiration Buchanan Whiskey, Buchanan Deluxe, Force Majeure, Timeless Brand, Brand Creation, Wine Box, Brand Building, Brand Experience, Creativity And Innovation

After 20 years, Buchanan’s was due for a new design. Together, forceMAJEURE and Diageo gave the iconic brand a complete overhaul, giving it a luxurious look that any whiskey drinker will want to get their hands on. “The global redesign, the first of its kind in more than two decades, began with a close examination […]

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