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Measurement of advertising effectiveness using alternative measures of advertising exposure. (1999). Kaiser, Harry ; Chung, Chanjin.
In: Agribusiness.
RePEc:wly:agribz:v:15:y:1999:i:4:p:525-537.

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Cited: 2

Citations received by this document

Cites: 4

References cited by this document

Cocites: 15

Documents which have cited the same bibliography

Coauthors: 0

Authors who have wrote about the same topic

Citations

Citations received by this document

  1. MILKING THE MOST FROM YOUR PROMOTIONAL DOLLARS: AN ANALYSIS OF AGRIBUSINESS FIRMS SERVING U.S.AGRICULTURAL PRODUCERS. (2007). Peake, Whitney O ; Roucan-Kane, Maud .
    In: Working papers.
    RePEc:ags:puaewp:7331.

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  2. The Generic Advertising Controversy: How Did We Get Here and Where Are We Going?. (2003). Crespi, John.
    In: Review of Agricultural Economics.
    RePEc:oup:revage:v:25:y:2003:i:2:p:294-315..

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References

References cited by this document

  1. Chang, H.-S., & Kinnucan, H.W. (1992). Measuring exposure to advertising: A look at gross rating points. Agribusiness, 8, 413-423.

  2. Lenz, J., Kaiser, H.M., & Chung, C. (1998). Economic analysis of generic milk advertising impacts on markets in New York state. Agribusiness, 14, 73-83.

  3. McDonald, C. (1996). Advertising reach and frequency (2nd ed.). Lincolnwood, IL: NTC Business Books.
    Paper not yet in RePEc: Add citation now
  4. Shimp, T. (1990). Promotion management and marketing communication (2nd ed.). Chicago: Dryden.
    Paper not yet in RePEc: Add citation now

Cocites

Documents in RePEc which have cited the same bibliography

  1. Impacts of duo?regional generic advertising of social media on consumer preference. (2022). Jiang, Yuan ; Gao, Zhifeng ; Heng, Yan ; Chen, Xuqi.
    In: Agribusiness.
    RePEc:wly:agribz:v:38:y:2022:i:1:p:21-44.

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  2. .

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  3. Measures of Online Advertising Effectiveness for Market Penetration: The Case of Orange Juice Consumers. (2015). Salois, Matthew ; House, Lisa A ; Jiang, Yuan.
    In: Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie.
    RePEc:bla:canjag:v:63:y:2015:i:4:p:435-448.

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  4. Measures of Online Advertising Effectiveness: The Case of Orange Juice. (2014). House, Lisa A ; Salois, Matthew ; Jiang, Yuan.
    In: 2014 AAEA/EAAE/CAES Joint Symposium: Social Networks, Social Media and the Economics of Food, May 29-30, 2014, Montreal, Canada.
    RePEc:ags:aajs14:169776.

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  5. An Evaluation of Californias Mandated Commodity Promotion Programs. (2007). Crespi, John ; Alston, Julian ; Sexton, Richard J ; Kaiser, Harry M.
    In: Review of Agricultural Economics.
    RePEc:oup:revage:v:29:y:2007:i:1:p:40-63..

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  6. Optimal Media Allocation of Generic Fluid Milk Advertising Expenditures: The Case of New York State. (2007). Schmit, Todd ; Kaiser, Harry ; Dong, Diansheng.
    In: Agricultural and Resource Economics Review.
    RePEc:ags:arerjl:44701.

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  7. The Generic Advertising Controversy: How Did We Get Here and Where Are We Going?. (2003). Crespi, John.
    In: Review of Agricultural Economics.
    RePEc:oup:revage:v:25:y:2003:i:2:p:294-315..

    Full description at Econpapers || Download paper

  8. IDENTIFYING THE EFFECTS OF GENERIC ADVERTISING ON THE HOUSEHOLD DEMAND FOR FLUID MILK AND CHEESE: A TWO-STEP PANEL DATA APPROACH. (2002). Schmit, Todd ; Kaiser, Harry ; Dong, Diansheng ; Chung, Chanjin ; Gould, Brian W..
    In: Journal of Agricultural and Resource Economics.
    RePEc:ags:jlaare:31088.

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  9. INTERACTION EFFECTS OF PROMOTION, RESEARCH, AND PRICE SUPPORT PROGRAMS FOR U.S. COTTON. (2002). wohlgenant, michael ; Piggott, Nicholas ; Murray, Brian ; Beach, Robert.
    In: 2002 Annual meeting, July 28-31, Long Beach, CA.
    RePEc:ags:aaea02:19803.

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  10. The Impact of Generic Advertising on Household Cheese Purchases: A Censored Autocorrelated Regression Approach. (2001). Schmit, Todd ; Kaiser, Harry ; Dong, Diansheng ; Chung, Chanjin ; Gould, Brian W..
    In: Working Papers.
    RePEc:ags:uwfswp:201563.

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  11. Identifying the Extensive and Intensive Effects of Generic Advertising on the Household Demand for Fluid Milk and Cheese. (2001). Schmit, Todd ; Kaiser, Harry ; Dong, Diansheng ; Chung, Chanjin ; Gould, Brian W..
    In: Research Bulletins.
    RePEc:ags:cudarb:122642.

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  12. Impact of Generic Fluid Milk and Cheese Advertising on Dairy Markets. (2000). Kaiser, Harry.
    In: Research Bulletins.
    RePEc:ags:cudarb:122670.

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  13. THE EFFECT OF GENERIC DAIRY ADVERTISING ON THE HOUSEHOLD DEMAND FOR MILK AND CHEESE. (2000). Schmit, Todd ; Kaiser, Harry ; Dong, Diansheng ; Chung, Chanjin ; Gould, Brian .
    In: 2000 Annual meeting, July 30-August 2, Tampa, FL.
    RePEc:ags:aaea00:21775.

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  14. Measurement of advertising effectiveness using alternative measures of advertising exposure. (1999). Kaiser, Harry ; Chung, Chanjin.
    In: Agribusiness.
    RePEc:wly:agribz:v:15:y:1999:i:4:p:525-537.

    Full description at Econpapers || Download paper

  15. Impact of Generic Fluid Milk and Cheese Advertising on Dairy Markets, 1984-1998. (1999). Kaiser, Harry.
    In: Research Bulletins.
    RePEc:ags:cudarb:122684.

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Authors registered in RePEc who have wrote about the same topic

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