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Communication Strategies and Product Line Design. (2004). Villas-Boas, J. Miguel.
In: Marketing Science.
RePEc:inm:ormksc:v:23:y:2004:i:3:p:304-316.

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    In: Marketing Science.
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  3. Open and Private Exchanges in Display Advertising. (2023). Sayedi, Amin ; Choi, Jason W.
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  4. New Features Free of Charge? Intertemporal Product Versions and Pricing in the Software Market. (2023). Brecko, Kristina.
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  5. Probabilistic product design with regret-anticipated consumers. (2023). Chen, Huangen ; Shi, Victor ; Wu, Peiyan ; Bian, Junsong ; Guo, Xiaolong.
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  6. Impact of capacity flexibility on service product line design. (2022). Tian, Lin ; Dai, Yue ; Zhang, Wenzhu.
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  7. A Model of Product Line Marketing. (2022). Zhang, Xingtan ; Ke, Shaowei ; He, Chuan.
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  8. Product Lines and Price Discrimination in Markets with Information Frictions. (2022). Montero, Juan-Pablo ; Fabra, Natalia.
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  10. Daily-deal market with consumer retention: Price discrimination or quality differentiation. (2021). Chen, Rachel R ; Tang, Yao ; Guan, XU.
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  12. Purchase history and product personalization. (2021). Skreta, Vasiliki ; Doval, Laura.
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  13. Purchase history and product personalization. (2021). Skreta, Vasiliki ; Doval, Laura.
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  14. Service Product Design and Consumer Refund Policies. (2020). Zhang, Dan ; Huang, Xiao.
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  15. When less is more: Recovery technology investment and segmentation for uptime-centered services. (2020). Li, Dong.
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  16. Persuasive Advertising in a Vertically Differentiated Competitive Marketplace. (2020). Chakravarthi, Narasimhan ; Yuanfang, Lin.
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  17. Design and Dynamic Pricing of Vertically Differentiated Inventories. (2019). Tzamos, Christos ; Stamatopoulos, Ioannis.
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  18. Market Segmentation and Software Security: Pricing Patching Rights. (2019). Kim, Ki Hoon ; Dao, Duy ; August, Terrence .
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  19. Opinion Leaders and Product Variety. (2019). Liao, Chenxi ; Kuksov, Dmitri.
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  20. A model of product compatibility introduction with consumer recognition. (2019). Huang, Pei ; Wei, Yuansheng.
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  21. Contract and product quality in platform selling. (2019). Zhang, Jianqiang ; He, Xiuli ; Cao, Qingning.
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  22. User-Generated Content and Competing Firms’ Product Design. (2018). Raghunathan, Srinivasan ; Chen, Jianqing ; Kwark, Young .
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  23. The impacts of public sustainability concerns on length of product line. (2018). Ji, Xiang ; Zhu, Qingyuan ; Liang, Liang ; Wu, Jie.
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  25. Information Strategies of new Product Introduction in Vertical Markets. (2017). Yimeng, LI ; Xiong, YU ; Korfiatis, Nikolaos ; Mariuzzo, Franco.
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  27. Optimal Three-Part Tariff Plans. (2017). Muller, Eitan ; Koenigsberg, Oded ; Klein, Roy ; Fibich, Gadi.
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  28. Demonstrations and Price Competition in New Product Release. (2017). Cotton, Christopher ; Gurnani, Haresh ; Boleslavsky, Raphael.
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  29. Signaling Low Margin Through Assortment. (2017). Lin, Yuanfang ; Kuksov, Dmitri.
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  30. Product Policy in Markets with Word-of-Mouth Communication. (2017). Godes, David .
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  31. Product Line Bundling: Why Airlines Bundle High-End While Hotels Bundle Low-End. (2017). Shugan, Steven M ; Shi, Qiaoni ; Moon, Ji Hwan ; Kumar, Nanda S.
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  33. Research Note—Investigating Firm Strategies on Offering Consumer-Customizable Products. (2015). Gu, Zheyin ; Tayi, Giri K.
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  34. Product line design and positioning using add-on services. (2015). Tirupati, Devanath ; Palsule-Desai, Omkar D. ; Shah, Janat .
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  35. Pricing and product line strategy in a supply chain with risk-averse players. (2014). Xu, Tiantian ; Xiao, Tiaojun.
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  36. Effects of Increased Variety on Demand, Pricing, and Welfare. (2013). Perloff, Jeffrey ; Horrace, William ; Huang, Rui.
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  37. Non-neutral information costs with match-value uncertainty. (2013). Manduchi, Agostino.
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  38. Can Commonality Relieve Cannibalization in Product Line Design?. (2013). Kim, Kilsun ; Liu, Yunchuan ; Chhajed, Dilip.
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  39. Advertising and Consumers Communications. (2013). Kuksov, Dmitri ; Wang, Kangkang ; Shachar, Ron .
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  40. How to Price Discriminate When Tariff Size Matters. (2013). Bagh, Adib ; Bhargava, Hemant K..
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  41. Customization competition between branded firms: Continuous extension of product line from core product. (2013). Matsubayashi, Nobuo ; Takagoshi, Noritsugu .
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  42. Consumer Deliberation and Product Line Design. (2012). Zhang, Juanjuan ; GUO, LIANG.
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  44. Seller honesty and product line pricing. (2011). jing, bing.
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  45. Competing for Low-End Markets. (2011). Amaldoss, Wilfred ; Shin, Woochoel .
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  46. When More Alternatives Lead to Less Choice. (2010). Villas-Boas, J. Miguel ; Kuksov, Dmitri .
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  47. The Length of Product Line in Distribution Channels. (2010). Cui, Haitao ; Liu, Yunchuan.
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  48. Information Provision in a Vertically Differentiated Competitive Marketplace. (2010). Kuksov, Dmitri ; Lin, Yuanfang .
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