Genz fashion

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Collusion. A brand for the coming age.

Young 'Generation Z' woman with multicolored hair wearing a cool fashion outfit in front of a pink wall.

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It's not all Y2K 2.0: Gen Z is increasingly a high-style fashion force to be reckoned with.

If rental platforms are to prosper, they will ultimately need Gen Z on board. That may take time.

Red summer outfits

Gen Z, the next wave of luxury consumers, are a fluid generation who crave flexibility and think secondhand clothes are cool, according to new research by Depop, produced in collaboration with consultancy Bain.