BGaming Partners with First Look Games for Brand Visibility
BGaming, a leading provider of online casino content, is excited to announce a new partnership with First Look Games. This collaboration provides BGaming with advantageous access to First Look Games' affiliate network and promotional tools, set to enhance their marketing campaigns and increase brand visibility. This strategic partnership will leverage a powerful platform that facilitates direct connections between game studios and affiliates, optimizing game promotion and brand recognition.
Enhancing Game Discoverability
As a proactive company in the online casino sector, BGaming focuses on tailoring their offerings to meet player expectations through an acute understanding of player preferences, which helps in crafting engaging gaming experiences. The association with First Look Games enables BGaming to utilize an extensive branded library where they can share detailed game information and various promotional assets for their entire slot game portfolio. This includes game sheets, logos, images, videos, and demo links, ensuring affiliates have everything they need to effectively promote BGaming’s products. Affiliates can freely download these materials for each game individually or in bulk, allowing for the creation and customization of content such as game reviews and promotional articles, thereby boosting player engagement through informative content.
Pre-Launch Game Insights
One significant benefit of BGaming’s liaison with First Look Games is the provision of exclusive early access for select affiliates to upcoming game releases. This early access enables affiliates to prepare and disseminate content before these games officially hit the market, fostering anticipation and a better-informed player base at launch.
Elliott Resnick, Head of Commercial at First Look Games, appreciates the quality of BGaming’s portfolio: ““BGaming has a portfolio of epic slot games that have really hit the mark with players. Not only does the studio know how to produce a great-looking slot, but it also knows how to develop the gameplay to match. The BGaming team understands the reach that publishers have with different player cohorts, and how they can join forces with these publishers and tap into their audiences through First Look Games to really elevate game promotion and studio marketing activity.”
We are really proud of the games we produce and want to make as many players as possible aware of the slots in our portfolio. This deal with First Look Games and its access to premium publishers will allow us to do just that.
Kate Puteiko, Chief Marketing Officer at BGaming
Source:
''BGaming joins First Look Games'' Press Release. July 30, 3034.