Peter & Sons Forms Strategic Partnership with Rootz

In an exciting development in the gaming industry, Peter & Sons has joined forces with Rootz Limited to expand its market reach. This partnership marks a significant stride towards distributing Peter & Sons' distinct gaming content through Rootz's robust platform. As a rapidly growing game development studio, Peter & Sons is known for its innovative and artistic game designs, which will now reach a broader audience thanks to this collaboration.

Expanding Reach Through Expertise

Rootz Limited, recognized for its state-of-the-art iGaming platforms such as Wildz, has been making waves in the industry with efficient and tailored gaming experiences. The integration of Peter & Sons’ games into these platforms is expected to enrich their offerings and appeal to a wider market.

Yann Bautista, Business Development Manager at Peter & Sons, expressed enthusiasm about the collaboration, stating, “We are excited to partner with Rootz and extend our presence in the MGA and Ontario licensed markets. This collaboration allows us to bring our creative and engaging games to a larger audience, and we are confident that players will love the unique experiences our games offer.” He highlighted the team's commitment to innovation and high-quality game production as a cornerstone of their development strategy.

Sam Brown, CEO of Rootz, also commented on the new deal, “Peter & Sons brings something new and fresh to the slots space which players love. Integrating their games into our portfolio aligns perfectly with our strategy to offer diverse and high-quality gaming options to our users. We look forward to a successful partnership and are excited to see how our players respond to these new additions.”

Boosting Game Portfolios

The partnership is poised to enhance the portfolio of Rootz platforms by incorporating the creative games developed by Peter & Sons. This addition is expected to not only offer more diverse gaming options to players but also strengthen Rootz’s position in the competitive market. Additionally, both companies anticipate that this cooperation will lead to significant advancements in gaming technology and user experience. This strategic alliance is a testament to the shared vision of leveraging unique talents and technologies to excel in the competitive gaming industry.

Source:

''Peter & Sons Expands Reach: Now Live on Rootz Brands in MGA and Ontario licensed Markets'' Press Release. August 13, 2024.