CAFERES JAPAN 2025｜Largest Cafe, Bakery and Sweets Industry Exhibition in Japan

Gateway to Cafe, Bakery and Sweets Industry in Japan

1.Japan's Massive and Growing Cafe Market: Japan's cafe market is a thriving industry, with a market size of 1.3 trillion yen in 2023. As the world's third largest coffee consumer, Japan offers a mature and stable market for foreign businesses. About 40% of consumers visit cafes at least once a week, indicating a high repeat rate.
2.Digital Transformation and Globalization of Japan's Cafe Industry: Japan's cafe industry is rapidly evolving due to digitalization and a surge in international tourism. Cashless payments account for 36% of transactions, while mobile ordering and digital marketing are increasing. Additionally, 22% of the 4.8 trillion yen spent by over 30 million foreign tourists annually is allocated to dining, reflecting strong demand in this sector.
3.Consumer Focus and Growth of Health Consciousness: Japanese consumers prioritize the quality and uniqueness of cafes, making health-oriented and innovative establishments popular. Demand for plant-based foods, gluten-free options, and organic products is rising, with overseas health-conscious menus gaining attention. The plant-based food market is projected to grow at an annual rate of 20%.

For information on exhibiting at or visiting CAFERES JAPAN, please click below.

*Expected

Number of Visitors:
41,480

41,480 visitors from cafe, bakery and sweets industry visited, engaging in enthusiastic business negotiations over the course of three days.

Here are 4 key advantages:

1

Direct Access to Professionals in the Cafe, Bakery, and Sweets Industry

CAFERES JAPAN focused on business negotiations, offering the opportunity to meet with 42,000 highly engaged professionals from the food industry.
2

Ability to Conduct Demonstrations of Store Equipment

You can conduct live demonstrations at the exhibition booth, allowing potential clients to experience the product firsthand and engage in concrete business negotiations.

3

Promote New Products and Services through Tastings and Samples

Utilize tastings and samples as a real marketing platform for foodservice professionals and food retailers from around the world.
4

Expand Your Network with Seminars and Events

Through concurrent events and seminars, it provides a platform for experts to gather, exchange information, discuss trends, and collaborate on innovative ideas.