Pricing for brands and businesses of all sizes Connect to your audience with branded links, QR Codes, and landing pages that will get their attention.

Diamond icon Save up to 34% with our annual plans

Pay annuallyPay monthly
 
Free
$0/month  
$0/month  

Get Started

Try it out for free

  • 2 QR Codes/month
  • 5 links/month
  • 2custom landing pages
  • 3 custom back-halves/month
  • Unlimited clicks & QR Code scans
  • QR Code customizations
 
Core
$10/month (annual charge of $120)
Annual Plan Only

Get Started

Unlock powerful data
Everything in Free, plus:

  • 5QR Codes/month
  • 100links/month
  • 5custom landing pages
  • 30 days of click & scan data
  • UTM Builder
  • Advanced QR Code customizations
  • Link & QR Code redirects
Recommended
Growth
$29/month (annual charge of $348)
$35/month  

Get Started

Create memorable brand experiences
Everything in Core, plus:

  • 10 QR Codes/month
  • 500 links/month
  • 10custom landing pages
  • Complimentary custom domain*
  • Branded links
  • 4 months of click & scan data
  • Bulk link shortening
 
Premium
$199/month (annual charge of $2,388)
$300/month  

Get Started

Scale your connections
Everything in Growth, plus:

  • 200 QR Codes/month
  • 3,000 links/month
  • 20custom landing pages
  • 1 year of click & scan data
  • Custom campaign-level tracking
  • City-level and device type click & scan data
  • Mobile deep linking

Enterprise

One platform for teams to collaborate on short links, QR Codes, and landing pages at scale. Power your business with advanced analytics, seamless integrations, and trusted security.

Get a Quote

Custom pricing

Custom number of links, QR Codes, and landing pages

Everything in Premium, plus:

Multiple users & group permission management

At-scale link & QR Code generation

Advanced performance tracking

Customized onboarding & priority support

Dedicated customer success manager

High-volume API & webhook access

99.9% SLA uptime

SSO logins

Detailed Feature Comparison
– FREE CORE GROWTH PREMIUM ENTERPRISE
Diamond icon Save up to 34% with our annual plans
Pay annuallyPay monthly
 $0/mo$0/mo Get Started $10/mo($120 annually)
Annual plan only
       Get Started 		$29/mo($348 annually)$35/mo Get Started $199/mo($2,388 annually)$300/mo Get Started CustomCustom Get a Quote
Link Management
Short Links More information Total number of URLs you can shorten on a monthly basis 5/mo 100/mo 500/mo 3,000/mo Custom
Redirects More information Change the destination page for links and QR Codes - 5/mo 20/mo 110/mo Custom
Branded Links More information Create links with your own custom domain (so bit.ly/2m75BWD becomes yourbrnd.co/2m75BWD) - - Included Included Included
Auto-Branded Links More information Links created by others on Bitly’s website are branded with your custom domain - - - - Custom
Custom Back-Halves More information Insert your own words at the end of a link (so bit.ly/2ZonlUz becomes bit.ly/MyOnlinePage) 3/mo 100/mo 500/mo 3,000/mo Custom
Link Clicks More information Number of clicks allowed on the links you create Unlimited Unlimited Unlimited Unlimited Unlimited
Mobile Deep Links More information Point links to your mobile app and track their performance - - - Included Included
Bulk Shortening More information Create multiple links with a single CSV upload - - 100 links/csv 3,000 links/csv Custom
QR Codes
QR Codes More information Total number of QR Codes you can create on a monthly basis 2/mo 5/mo 10/mo 200/mo Custom
Redirects More information Change the destination page for links and QR Codes - 5/mo 20/mo 110/mo Custom
Custom Logo More information Customize your QR Code with your own logo - Included Included Included Included
Color Options More information Change the color or add gradients to your QR Code Limited Advanced Advanced Advanced Advanced
Frames More information Add a frame to your QR Code Limited Advanced Advanced Advanced Advanced
Pattern Customizations More information Add various dot patterns to your QR Code Limited Advanced Advanced Advanced Advanced
Download Format More information Download the QR Code as a PNG, JPEG, or SVG PNG/JPEG/SVG PNG/JPEG/SVG PNG/JPEG/SVG PNG/JPEG/SVG PNG/JPEG/SVG
Scans More information Number of scans allowed on the QR Codes you create Unlimited Unlimited Unlimited Unlimited Unlimited
Custom Landing Pages
Quantity More information Total pages available to use 2 5 10 20 Custom
Branding More information Create a page with or without a Bitly logo Bitly Branded Enhanced Enhanced Enhanced Enhanced
Customization Options More information Pre-designed themes, templates, and flexible page layouts to build and style your landing page Limited Advanced Advanced Advanced Advanced
Digital Business Card More information Create, customize, and share a virtual contact card to grow your network Limited Advanced Advanced Advanced Advanced
YouTube Embed More information Insert YouTube video directly on your landing page Included Included Included Included Included
Profile & Background Image Upload More information Customize your page with your own visuals Included Included Included Included Included
Social Icons More information Display your top social media platforms through social icons Included Included Included Included Included
QR Code More information Create a QR Code that directs people to your page Included Included Included Included Included
Custom Domain Essentials
Complimentary Custom Domain* More information A dedicated custom domain for your short links - - Included Included Included
Multiple Custom Domains* More information Add more than one custom domain to boost brand visibility and build trust with your audience - - - - Included
Domain Finder More information Choose the perfect custom domain from Bitly to build your brand - - Included Included Included
Domain 1-Step Setup More information Set up a dedicated custom domain without ever leaving the Bitly platform - - Included Included Included
Domain Guard More information Built-in safeguards protect your privacy so you can focus on growing your brand - - Included Included Included
Domain Root Router More information Guide visitors to your page if they only enter your custom domain - - Included Included Included
Domain 404 Error Fixer More information Keep traffic coming by pointing visitors to your web page if they mistype your link - - Included Included Included
Analytics & Reporting
Data History More information View historic performance of links, QR codes, and Pages - 30 days 120 days 1 year 2 years
Activity Over Time More information View activity for links and QR Codes over time - - Included Included Included
Country-Level Data More information Access country-level tracking for your links, QR codes, and Pages - Top 10 Included Included Included
City-Level Data More information Access city-level tracking for your links, QR codes, and Pages - - - Included Included
Device Data More information Access to device data for links, QR codes, and Pages visits - - Included Included Included
Referrer Data More information Access referrer-level tracking - Included Included Included Included
Data Export More information Export link, QR code, and Pages data out of Bitly - - Included Included Included
Landing Page Engagement More information Access landing page data from clicks, downloads, and other actions - Included Included Included Included
Landing Page Views More information Access landing page view data Included Included Included Included Included
Custom Analytics Dashboards More information Build dashboards to view cross-channel reporting - Included Included Included Included
Dashboard Quantity More information Total dashboards available to use - 2 10 10 Custom
Campaign Management
Campaigns More information Group and manage links in bulk - - - Included Included
UTM Builder More information Add UTM parameters to your links and QR Codes through Bitly - Included Included Included Included
UTM Presets More information Save and reuse UTM parameters - - Included Included Included
Bulk Import to Campaigns More information Add multiple links to a campaign via CSV - - - Included Included
Export of Campaign Data More information Export your campaign data to a CSV file - - - Included Included
Parameter Passing More information Keep your link parameters intact when you shorten links containing URL codes - - - - Available for Purchase
Data Delivery
API Requests More information Total number of requests you can make each month to the Bitly API 1,000/mo 5,000/mo 25,000/mo 50,000/mo Custom
Webhooks More information Capture and send notification in real-time on any click, enabling near-limitless workflows options - - - - Included
Mobile Deep Link Reporting More information Monitor the success of mobile deep link app installs and link performance - - - - Included
Integrations More information Connect Bitly to your existing apps and create links and QR Codes in your current workflows Included Included Included Included Included
SLA Uptime More information Get guaranteed top service and performance quality with our service level agreement - - - - 99.9%
Platform Access
Web Browser Extensions More information Shorten links right from Chrome, Edge, and Firefox with our browser extensions Included Included Included Included Included
Mobile App More information Shorten links, create QR Codes, customize your landing page and view metrics on Android and iOS devices Included Included Included Included Included
Device-Specific Web Access More information Securely access the Bitly platform with any device and web browser Included Included Included Included Included
Admin Features
Group Permissions More information Place campaigns, users, or departments into distinct groups for more controlled collaboration - - - - Included
User Management More information Control which groups and links your users have access to - - - - Included
SSO Self-Service Setup More information Have one less password by accessing Bitly through SSO - - - - Included
2-Factor Authentication (2FA) More information Add a layer of protection by verifying your login with a mobile device Included Included Included Included Included
Activity Log More information Track user activities across accounts for visibility - - - - Included
Account Discovery More information Enable teammates to find and request access to your account for improved collaboration and security - - - - Included
Customer Success
Help Center More information Access our extensive collection of help articles Included Included Included Included Included
Support More information Connect with our dedicated support team for assistance - Basic Basic Basic Priority
Customer Success Manager More information Unlock the most value from Bitly with a dedicated Customer Success Manager - - - - Assigned
Onboarding & Setup More information Get your team up and running with help from our Bitly experts - - - - Personalized
– Get Started Get Started Get Started Get Started Get a Quote

*Custom domain registration included with subscription

Your purchase may be subject to sales tax and will automatically renew every month or year, depending on the payment plan you’ve chosen.

More than a link shortener

Knowing how your clicks and scans are performing should be as easy as making them. Track, analyze, and optimize all your connections in one place.

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