Emerson Fry

The goal when I'm traveling to Europe is to look chic & cool, to be comfy + to look decidedly NOT like a standout tourist. That includes versatile pieces that layer well, can be easily dressed up or down & have a classic, slightly sporty vibe.

I am really excited to share with you the spring collection from Emerson Fry New York. It is cool and casual with a touch of sophistication. There many designers who create beautiful clothes, but these I can actually see a real woman wearing. You know women who drive carpools, go to the grocery store and …

Good morning everyone! I thought I would start a new series here on Chic Coastal Living titled, My Style. While finding great sales to share with my readers, I discovered new designers that I’m loving right now. Emerson Fry has textural rich options for the occasional monochromatic dresser, such as myself and the designer...Read More

After what felt like an eternal winter, spring is finally here. The days are longer, temps are finally warming up, and our tulips are starting to bloom. The first day of spring was in the high 50s and I aggressively broke out my sandals and wore a dress because I needed to feel like myself again.

One of my biggest fall indulgences is investing in at least one coat (if not several!) for the cold weather season. But courtesy of this year's seemingly endless L.A. summer, I just could not focus my attention on this wardrobe building block. Then I came across Emerson Fry's fall coat lineup, and blammo, my coat block is no more. Chock full of supremely chic, amazingly versatile toppers such as the tailored beauty, above, rendered in the prettiest creamy oatmeal hue, there is, it seems…

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Emerson Fry.

Emerson Fry believes in the beauty of the individual. It is our intention to create beautiful, strong, functional pieces that enhance enjoyment of life.