Samantha cameron

Samantha Cameron’s first collection for Cefinn (the name incorporates the initials of her four children, with an extra “n”, because Cefin was already taken) is a distillation of her personal style:

David Cameron's wife was the lady in red – and looked fantastic

TALK OF THE TOWN: Samantha Cameron presented her first style tutorial on Instagram this week, telling followers that the £370 jumpsuit is 'super cool' and 'slouchy'.

Samantha Cameron has launched her own fashion label, named Cefinn after the initials of her four children.

As these pictures show, in recent years she has been photographed with at least 28 different Smythson bags, LIZ JONES writes.

Follow the style of the wife of the Prime Minister

As it is announced that she is launching her first fashion label, Cefinn, Vogue charts the sartorial choices that have won Samantha Cameron plaudits over the years. From graphic prints to elegant silhouettes, revisit her 12 best style moments below.

Samantha Cameron, founder of label Cefinn, talks us through her wardrobe.

But Mrs C's tastes are more expensive than you might think...