Copywriting aesthetic

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an advertisement on the side of a water tower for nike in new york city's times square

Since I lost my running mojo I have been trying to motivate myself to get it together. The ad above is my favorite Nike ad of all time and I had it up in my bedroom for years I thought I’d repost it because I need to reread it this week. I tweaked my training ... Read More about Motivational Monday–10k plan

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the cover for copy writing formulas

Copywriting formulas can help writers organize their messages to be clear, useful and appealing to readers. Writers can use different formulas to create copy that aligns with their company's unique purpose, style and mission. The aim of copywriting is to persuade people to purchase a product or service from a company. A good copywriter will use language to encourage you to buy from a company, but not directly tell you to. A copywriter will show your customers how your product.

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the 3 c's of copywritering by j henry doee and john o'connor

Great copy takes your reader by the hand + says out loud what they were thinking in the first place. Writing in a way that promotes authentic + genuine connection is the superpower of every copywriter that knows their stuff. 👏🏽 The 3 C’s of copywriting are the foundation of my process + I hope they help you in your journey of writing copy with MAJOR impact!

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the cover of my career in opp writing, with an image of a line graph

Calling all copywriters and digital marketers! This course is for anyone who wants to become a copywriter (even with no experience), make money freelance writing, level up their marketing skills, start a freelance copywriting business, or get freelance jobs to make extra money.

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