Abstract
This paper lays out the design of a research study, using eye tracking technology, to measure participant cognitive load when encountering decision constructs during webpage interactions. It elaborates and improves on a pilot study that was used to test the experiment design. Cognitive load is discussed in detail, in both physiological and subjective terms, as well as techniques to capture participants’ thoughts and feelings immediately after the experiment. This mixed method approach will generate a more holistic comprehension of participants’ decision making and their rationale; and hopefully, improve information systems design ethics.
Paper Type
Event
The Weight of User Decision Making During Online Interactions - Planning an Experiment
This paper lays out the design of a research study, using eye tracking technology, to measure participant cognitive load when encountering decision constructs during webpage interactions. It elaborates and improves on a pilot study that was used to test the experiment design. Cognitive load is discussed in detail, in both physiological and subjective terms, as well as techniques to capture participants’ thoughts and feelings immediately after the experiment. This mixed method approach will generate a more holistic comprehension of participants’ decision making and their rationale; and hopefully, improve information systems design ethics.
Recommended Citation
Barry, C., & Hogan, M. (2018). The Weight of User Decision Making During Online Interactions - Planning an Experiment. In B. Andersson, B. Johansson, S. Carlsson, C. Barry, M. Lang, H. Linger, & C. Schneider (Eds.), Designing Digitalization (ISD2018 Proceedings). Lund, Sweden: Lund University. ISBN: 978-91-7753-876-9. http://aisel.aisnet.org/isd2014/proceedings2018/General/10.